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Secrets from David Copperfield

David Cooperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. I was lucky enough to assist him with one segment of his show. Of course I was sworn to secrecy and cannot reveal the magic behind that trick. Watching a master at work inspired me to do more than just watch - to observe and learn. I can reveal to you the secrets of David Copperfield that you can apply to your business. There is no magic The first rule.

Reality. You will not reach success - in any field because of magic. Copperfield does not claim magical powers. He proudly points out that it is illusion. Masterful illusion.

The secret is in the mastery. Illusion is more powerful than reality You might wonder - "how does he do those amazing things?" And you might believe him to be embodied with special powers. Why? Because you see what he wants you to see - through the skills of direction, suggestion and having the right things hidden from view. How can you use these skills to create the right illusion for your customers? You can create the right illusions when you understand and apply the power of communications. People believe what they want You can control what you want them to see but you cannot control what they believe. You can, however, influence what they believe and feel. If people want to believe in magic - they will. If your customers want to believe in you - they will. It is up to you to influence them to want to believe in you. The audience is always right Your customers are always right.

Never argue with them. Demonstrate that you understand their position and respect their feelings. Then guide them in the direction you want to take them. Occasionally the audience did not react the way he expected or a volunteer was slow to follow instructions. Copperfield never pouted. Instead he acknowledged the misunderstanding and adapted. Preparation is everything Imagine the tremendous amount of rehearsal that goes into a David Copperfield production. Scripting, movement, positioning, lighting, team coordination, key words, timing, coaching. Now imagine the results if Copperfield stopped rehearsing. Have you and your people stopped rehearsing your marketing and sales messages? Imagine your improved results after you rehearse.

Pepare for the unexpected Even with good preparation things happen. First - smile. Then continue to move the illusion in the direction you want. Don't show stress or any of the negative emotions (anger, indignation, disgust). Your customers will react to any negative emotions they perceive in you. Believe in people Copperfield's team moved about the stage and audience in harmony - always in the right place at the right time. They were personable, effective and efficient. The team member who volunteered me established rapport, qualified and instructed me. When it was my turn - it all happened the way he predicted. Surround yourself with a good team.

Then make them an excellent team with the right training, guidance and encouragement. Then trust their intentions and respect their abilities. Most of all - model the message and character you want them to follow. Offer them Hope Copperfield's illusions work - because the audience wants to believe in the possibility of magic. Your customers buy from you because of their hopes. Your staff works with you because of their hopes. You run your business out of hope. Understand how fundamental the power of hope is. Offer possibilities.


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