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Detecting Detection

RRP $62.99

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We indulge our fascination with detection in many ways, only some of which occur in the detective story. In fact, modern fiction regularly uses elements of a detective narrative to tell another story altogether, to engage characters, narrators, and readers with questions of identity, with examinations of moral and ethical reasoning, with critiques of social and political injustices, and with the metaphysics of meaning itself. Detective plots cross cultural and national boundaries and occur in different ways and different genres. Taken together, they suggest important contemporary understandings of who and what we are, how and what we aspire to become.

Detecting Detection gathers writing from the UK, North and South America, Europe, and Asia to draw together instances of the detective plot in contemporary fiction. It is unique not only in addressing the theme-a recurring one in modern literature-but in tracking the interest in detectives and detection across international borders.


A Practical Guide To Event Promotion

RRP $271.99

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This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and target market, how to effectively use and implement these, useful tips on things to avoid as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although practical a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

This book will be a useful resource for Events Management students putting on an event as part of their course, for assessments and those wanting to convert general theory into practical skills they will use in the workplace.



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